Sergio Tacchini became a professional tennis player at age 17 and in 1960 won the title of the Italian Champion. In 1966 Sergio, with the initial idea to experiment with colours and fabrics in order to create elegant and stylish tennis wear founded, the clothing brand. The project soon expanded to other sports such as ski, fitness, golf and sailing and many athletes joined the brand over the years, including John McEnroe, Pete Sampras, Ayrton Senna and the golfer Ian Woosnam. Novak Djokovic was sponsored when he won the Australian Open for the second time, and Wimbledon, in 2011.
Today the brand stands for Italian style and creativity, innovation and quality together a reference for those who love to wear casual but with elegance and style.